Who Is Brad Williams

Executive Business Architect | Certified Self Awareness Coach

“I fix broken systems, build growth assets, and support leaders, public figures, athletes, and businesses with high-level strategic thinking and execution.” - Brad Williams

Brad Williams is a seasoned executive business architect who helps leaders, organizations, and brands redesign the systems that shape performance, culture, and long-term success. With more than 30 years of experience across corporate leadership, entertainment, sports ecosystems, nonprofit service, and entrepreneurship, Brad specializes in turning vision into alignment, strategy, and measurable results.

Brad partners with executives, founders, educators, athletes, creatives, and public figures to strengthen organizational health, build sustainable systems, and execute high-impact initiatives. His work spans:

  • Leadership alignment & executive development

  • Organizational strategy & culture redesign

  • Project and product development

  • Business structure & operational clarity

  • Brand architecture and growth planning

  • Systems auditing & strategic execution

Brad’s leadership history includes managing platinum-selling artists and public figures, overseeing 200+ employees as a Location General Manager at CarMax, and more than a decade at Bed Bath & Beyond developing leaders, rebuilding underperforming teams, and improving operational systems across multiple regions. In entertainment, he served as a Manager, Director of Business Development, and COO guiding creative operations, production workflows, and cross-functional alignment across music, choreography, and televised performance.

Because Brad has worked on both the creative and operational sides of high-stakes industries, he brings a rare A-to-Z understanding of how ideas move from concept to execution. This holistic background makes him a trusted partner to leaders navigating growth, complexity, or organizational redesign.

Brad is also the co-author of the forthcoming book Who Built the Barrel, written with Dernard D. Newell, JD, MPA, MDiv, LLM — a work focused on systems theory, human behavior, and the redesign of unhealthy structures in communities, organizations, and culture.

Community & Nonprofit Leadership

Brad is deeply committed to civic engagement and community development. He currently serves on the Measure T Oversight Committee for the City of Santa Paula, a citizen-led body responsible for reviewing and reporting on the City’s use of its local one-cent sales tax revenue. In this role, he helps ensure fiscal transparency, accountability, and alignment with community priorities.

Before joining Measure T, Brad spent three years serving on the Santa Paula Parks & Recreation Commission, contributing to decisions that shaped youth programs, senior services, community events, and public recreational spaces.

In addition to his civic service, Brad sits on the Board of Directors for The Least of Them Foundation, a nonprofit focused on bringing high-impact music education to underfunded schools and providing arts programming for senior citizens. His leadership supports the foundation’s mission to strengthen communities through creativity, dignity, and intergenerational connection.

Entrepreneurship Beyond Consulting

In addition to his executive and consulting work, Brad is a proud part-owner of Mike Henry’s Barbecue, a family-run restaurant created in partnership with his brother Mike Henry and located inside Haven City Market in Rancho Cucamonga, California. This venture reflects Brad’s broader commitment to building community-centered businesses and supporting family-driven entrepreneurship.

At the core of Brad’s philosophy is this foundational truth:
Healthy leaders build healthy systems, and healthy systems produce sustainable success.

His mission is to help people unlock their potential, build with clarity, and lead with purpose, consistency, and impact.

What Does Brad Williams Do

Brad WIlliams is your Executive Business Architect. An Executive Business Architect is a senior strategic partner who designs, aligns, and optimizes the systems that drive organizational performance. Brad Williams serves as the architect behind the growth, structure, and execution of leaders, public figures, athletes, entrepreneurs, and brands.

This role bridges the gap between high-level strategy and real-world execution, ensuring that an organization’s vision, operations, culture, and revenue systems work together as a unified, healthy architecture.

What an Executive Business Architect Does

An Executive Business Architect provides enterprise-level direction, clarity, and alignment across all core areas of a business. Brad works alongside C-Level and senior leadership to create the blueprint that guides decisions, growth, and execution.

Key Responsibilities

1. Strategy Translation & Alignment

  • Convert high-level goals into clear, actionable plans.

  • Ensure every initiative aligns with the organization's mission, purpose, and economic priorities.

  • Build organizational clarity using business models, frameworks, and measurable objectives.

2. Business Modeling & System Design

  • Develop capability maps, value streams, workflow models, and organizational structures.

  • Identify gaps, inefficiencies, and opportunities hidden inside existing systems.

  • Provide a holistic blueprint for how the business should operate today and scale tomorrow.

3. Operational & Cultural Diagnostics

  • Assess internal systems, leadership structures, communication patterns, and cultural dynamics.

  • Identify root causes of problems instead of treating symptoms.

  • Strengthen trust, alignment, and accountability across teams.

4. Roadmapping & Organizational Governance

  • Create strategic roadmaps that define priorities, timelines, and responsibilities.

  • Guide leaders through system redesign and transformation.

  • Establish governance rhythms that reduce chaos and improve execution.

5. Stakeholder Coaching & Leadership Development

  • Serve as a trusted advisor to executives and key decision makers.

  • Facilitate alignment between departments, teams, and leadership.

  • Provide self-awareness and leadership coaching to strengthen decision-making and communication.

6. Opportunity Identification & Growth Architecture

  • Surface new strategic opportunities in branding, products, revenue streams, partnerships, and scaling models.

  • Align marketing, sales, operations, and financial systems with long-term growth objectives.

  • Architect assets—books, digital products, speaking platforms, programs, podcasts, systems, etc.—that create sustainable value.

Essential Skills & Capabilities

  • Strategic Vision & Business Acumen
     Clear understanding of markets, systems, human behavior, and growth dynamics.

  • Advanced Problem Solving
     Ability to simplify chaos, diagnose root causes, and design workable solutions.

  • Leadership & Communication Expertise
     Confident communicator who can unite teams, manage expectations, and influence without force.

  • Cross-Industry Experience
     Corporate leadership, creative industries, sports ecosystems, nonprofits, faith communities, public figures, and brand development.

  • Certified Self-Awareness Coaching
     Supports leaders in identifying blind spots, improving relational intelligence, and leading healthier teams.

Why Businesses Choose to Contract Brad Instead of Hiring Full-Time

Hiring a senior-level leader with this level of experience would typically require:

Full-Time Executive Business Architect Cost (Annual Estimate)

$160,000 – $240,000+ salary
 $30,000 – $60,000 in benefits (health, dental, vision, retirement)
$10,000 – $25,000 in onboarding & hiring costs
 $5,000 – $20,000 in PTO, holidays, downtime
 $10,000+ in taxes & employer contributions
 Potential severance, liability, and contract exposure

TOTAL: $215,000 – $355,000+ per year

That’s before you consider:

  • Risk of hiring the wrong person

  • Time wasted onboarding

  • Internal politics

  • Performance uncertainty

  • Long-term financial commitment

Cost-Efficient Alternative: Contracting Williams Management Solutions

Brad provides the same strategic value, higher execution, and broader cross-industry expertise, at a fraction of the cost, with zero risk.

Benefits of Contracting Brad:

✔ No benefits to pay
 ✔ No taxes, PTO, or insurance costs
 ✔ No long-term commitments
 ✔ No hiring/onboarding expenses
 ✔ No risk of internal mis-hire
 ✔ Access to a 30+ year expert immediately
 ✔ Bring him in only when needed — scale up or down
 ✔ He integrates quickly without disrupting culture
 ✔ You get high-level strategy and hands-on execution
 ✔ Self-awareness coaching strengthens your entire team
 ✔ Once trust is built, Brad becomes your most efficient partner

Organizations discover that after Brad learns the business, the pros dramatically outweigh the cons — because he provides the expertise of multiple roles:

  • Strategic advisor

  • Business architect

  • Executive coach

  • Operations leader

  • Project builder

  • Systems designer

  • Culture strategist

  • Brand/development partner

All without the cost or risk of a full-time executive.

The Bottom Line

Hiring Brad as your Executive Business Architect gives you:

  • Senior-level clarity without senior-level overhead

  • Execution without adding payroll

  • Leadership development without hiring another leader

  • Structure without bureaucracy

  • Systems without guesswork

  • Growth without chaos