Craig Young – Mental Performance Expert | Executive Coach | Athlete & Family Advisor

Craig Young is a nationally respected mental performance expert, executive coach, motivational speaker, and licensed marriage and family therapist with over 25 years of experience supporting athletes, families, and organizations in high-performance environments. He is also the author of Growing Up Young, a guide for parents navigating the challenges of raising athletes in today’s landscape.

As CEO of Craig Young Consulting Group and The Young Standard, and President of the Young9 Foundation, Craig operates at the intersection of mental health, performance psychology, and leadership development.

His work focuses on helping individuals and families navigate the emotional, relational, and psychological demands that come with elite performance—areas often overlooked, yet critical to long-term success.

What sets Craig apart is the combination of:

• Clinical expertise

• Executive coaching experience

• Real-world perspective as the father of Bryce Young, Heisman Trophy winner and No. 1 NFL Draft pick

This unique vantage point allows him to guide clients with both professional insight and personal credibility.

Core Focus Areas:

• Mental resilience and performance psychology

• Family systems and athlete development

• Stress, pressure, and identity management

• NIL (Name, Image, Likeness) education and strategy

• Leadership and emotional intelligence in competitive environments

Why Partner with Craig Young:

• 25+ years of clinical and performance-based experience

• Trusted advisor to athletes, families, and organizations

• National media recognition and speaking presence

• Deep understanding of both the game and the people behind it

Ideal For:
Athletes, families, sports organizations, schools, and leadership teams seeking sustainable performance through mental and emotional alignment.